The number of global charities and non-profits around the world is massive. There are over 1.5 million charities and non-profits registered in the US alone. Although they differ in cause, size, and location, majority have the same mission – connect with people that will support their initiatives.
With the amount of information fighting for people’s attention every day, it can be a challenge for charities to get their message out, have it resonate with people, and encourage them to take action. Especially if your organization is less known and operating in an area the potential supporter has no personal connections to.
People resonate with issues that they can relate to, in cultures like their own. Distance can remove the reality and urgency to supporting these missions.
In the age of social media, it has never been easier to build connections with those a world away. Your coworkers, and good friends can live in another city and you communicate with them as if they were in the office (or house) next door. This breakdown of distance has allowed a great opportunity for connection.
Here are 3 ways grassroots organizations looking to connect with people a world away can connect with their donors:
1. A day in the life – Create video
People want to see what it’s like where you’re operating, who you are working with, what your projects look like and who the projects are impacting. A day in the life of your organization can help people view just what it is you are doing and why your mission is so important.
2. Personal success stories
Many organizations talk about their success projects. However, many only focus on the project – we completed our well, we provided 100 pairs of shoes to a nearby village. Take it one step further: Explain what you accomplished, then go into detail focusing on a particular individual that was impacted by this accomplishment. Adding the personal element helps people better emotionally connect to the project and helps them FEEL why it is important beyond the logic.
3. Live video stream
Have the organizers of the charity conduct a live video stream on a regular basis – maybe once a quarter or once a month where people can sign into the live stream, ask questions about the projects, and get to talk to you – those most passionate about the projects, first hand. Face to face is the best for building trust, and creating an emotional connection, however, if that’s not possible, the next best option is virtual face to face. It will allow those interested to learn more and hear other supporters asking their questions and getting excited about your initiatives. Energy increases, enthusiasm builds and possibilities grow!
